This guide lays out Filament’s principles for using AI responsibly, creatively, and confidently.
From safeguarding data and rooting out bias to championing quality and respecting the planet, it’s a framework to help our team (and anyone else) use AI in a way that’s ethical, effective, and genuinely useful.
Whether you're experimenting, delivering client work, or just exploring what's possible, these practices are here to keep you sharp, safe, and inspired.